Archive for the ‘Marketing’ Category

The marketing paradigm shift

wow.. it’s been a long time since I use such a big consulting word – paradigm shift. We are glad we can market ourselves through social media tools, but the bottom line is, we are still very much a cafe for the neighbourhood.

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The hard(and fun) part comes now!

It’s time to get down to the nitty-gritty. Lots of planning and execution ahead, but these are exciting times for Red Bulb.

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End of an era

Working at Starbucks has been a fun and enriching experience, but all good things must come to an end. Looking back at my SB days and it’s influence on my passion.

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The Red Bulb Brand

Presenting our logo and also our name – Red Bulb Espresso Bar. Take a short trip through our naming and logo selection process.

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More Main Street and Big Ass Fans

Today marks 4 months since I left Telus – a quick update on our current negotiations with 6130 Main Street and also a look at Big Ass Fans.

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Setting up the blog is hard!!

I thought setting up a blog was easy – but what did I know? Glad to present my first post and a brief experience of the past few days.

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