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	<title>red bulb movement &#187; Research</title>
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	<link>http://redbulb.ca/redbulbmovement</link>
	<description>From the ground up - chronicles of the Red Bulb Cafe Project</description>
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		<title>Coffee roasters are amazing!!</title>
		<link>http://redbulb.ca/redbulbmovement/coffee-roasters-are-amazing/</link>
		<comments>http://redbulb.ca/redbulbmovement/coffee-roasters-are-amazing/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 16:00:57 +0000</pubDate>
		<dc:creator>Redadm</dc:creator>
				<category><![CDATA[Coffee Tasting]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Roasting]]></category>

		<guid isPermaLink="false">http://redbulb.ca/redbulbmovement/?p=398</guid>
		<description><![CDATA[Over the last several months, I have met and visited several coffee roasters in Vancouver, Ontario, and Quebec. I also tasted multiple samples of coffee, tea, and syrups, and it has been an amazing and humbling experience.]]></description>
			<content:encoded><![CDATA[<p>Two things that we emphasize for Red Bulb is the quality of our products and customer service. It is amazing how many cafes and restaurants get them wrong even though these are two of  the most basic things in the food industry. Big chains in particular, have been guilty of this as the focus becomes growth instead of things that made them big in the first place.</p>
<p>Mindful of the importance of our products, we set out to find out the best coffee, tea, and syrups. I have thought about roasting coffee(maybe even within the store) to create the novelty factor of freshness, but I realize that this is not my forte right now and it is not the best move to deliver quality to the customers.  Through drinking coffee at multiple independent cafes, research, and word-of-mouth, I managed to contact and visit some of the top Canadian roasters, both huge and micro-roasters.</p>
<div id="attachment_403" class="wp-caption aligncenter" style="width: 650px"><img class="size-full wp-image-403" title="Multiple_bags" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/11/Multiple_bags.jpg" alt="Samples of coffee samples that I have sampled" width="640" height="480" /><p class="wp-caption-text">Samples of coffee samples that I have sampled</p></div>
<p>They include Globe, Reunion Island,  Patera,  Equator,  Bona Fide, Mark H  from Ontario; Moccasin-Jo and Toi Moi et Cafe from Quebec; 49th Parallel from Vancouver;  and from sampling in cafes, Classic, Illy, and Intelligentsia. Apart from the last 2, all the coffees are roasted by Canadians and it is our goal to support Canadian roasters by serving and selling them at Red Bulb. While they vary in size, origins, and taste profiles, all of them share a common passion for coffee and it is amazing how they could transform green beans into the myriad range of coffee blends and flavours.</p>
<div id="attachment_406" class="wp-caption aligncenter" style="width: 650px"><img class="size-full wp-image-406" title="Equator_close" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/11/Equator_close.jpg" alt="This is freaking good coffee!" width="640" height="480" /><p class="wp-caption-text">This is freaking good coffee!</p></div>
<p>Our direction at Red Bulb will be to carry coffees from two  roasters and profile coffees from independent micro-roasters. This will provide opportunities for roasters who are starting up/looking to expand their business to showcase their products and also for Red Bulb&#8217;s customers to enjoy a wide variety of coffee. We have not decided which coffee roaster to go with but we do know the characteristics of the coffee we would like for our espresso and brewed coffee, and we have come across a few that are able to meet this.</p>
<p>What we would also want to do is to thank each and every coffee roaster we have met. I have spoken about their passion for coffee, but what also stands out is their willingness to share their product knowledge, time to run through their roasting process, and their belief in letting their coffee speak for themselves. Regardless of who we will be working with, they will always remain a part of Red Bulb&#8217;s journey. We are blessed to have the opportunity to try their coffee.</p>
<div id="attachment_407" class="wp-caption aligncenter" style="width: 650px"><img class="size-full wp-image-407" title="Kay_MJ" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/11/Kay_MJ.jpg" alt="Kay is playing at Moccasin Jo; it is situated within Kanehsatake Mohawk Territory in Quebec" width="640" height="480" /><p class="wp-caption-text">Kay is playing at Moccasin Jo; it is situated within Kanehsatake Mohawk Territory in Quebec</p></div>
<div id="attachment_409" class="wp-caption aligncenter" style="width: 650px"><img class="size-full wp-image-409" title="Walter" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/11/Walter1.jpg" alt="With Walter at Moccasin Jo" width="640" height="480" /><p class="wp-caption-text">With Walter at Moccasin Jo</p></div>
<p>p/s: will be talking about syrups and chocolates in my next blog entry, stay tuned!</p>
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		<title>Coffee and Tea Show@Vancouver</title>
		<link>http://redbulb.ca/redbulbmovement/coffee-and-tea-showvancouver/</link>
		<comments>http://redbulb.ca/redbulbmovement/coffee-and-tea-showvancouver/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:05:05 +0000</pubDate>
		<dc:creator>Redadm</dc:creator>
				<category><![CDATA[Cafe Setup]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://redbulb.ca/redbulbmovement/?p=371</guid>
		<description><![CDATA[Spending the next few days at the Coffee and Tea show in Vancouver - looking forward to experiencing a town hall full of coffee people :-)]]></description>
			<content:encoded><![CDATA[<p>Heading out to Vancouver today(Oct 13) for the Coffee and Tea Show. I am not in particularly good shape in terms of gastrointestinal-wise as I had too much curry chicken during thanksgiving dinner last night. Sching&#8217;s parents are in town for a visit and it was great to have them here at Thanksgiving.</p>
<p>The blog has been silent for a while as we have been busy working out lease locations and possibilities these past few weeks. Nothing firmed up yet but hopefully we could settle something really soon. In the meantime, I am finalizing my search for coffee suppliers and we should be set pretty soon. Meeting 49th parallel at Vancouver and also roasters at Quebec and Ottawa next week.</p>
<p>Vancouver&#8217;s trip will be fun, not only because I will be seeing multiple exhibitors and also the Canadian Barista Championships, but also because I will be meeting up with friends in Vancouver. It&#8217;s been some time since i travel to BC(last time in 2008 May) and it will be great to see the ocean. What a difference a year makes &#8211; no more staying at grand hotels and taking cabs courtesy of Telus, but budget travel on limited Red Bulb savings <img src='http://redbulb.ca/redbulbmovement/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  (thanks Chris N for putting me up for a few days). It is all good though &#8211; I am really enjoying the experiences of working on Red Bulb for the last few months; it&#8217;s been a different lingo altogether.</p>
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		<title>Exciting and frustrating week</title>
		<link>http://redbulb.ca/redbulbmovement/exciting-and-frustrating-week/</link>
		<comments>http://redbulb.ca/redbulbmovement/exciting-and-frustrating-week/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:04:33 +0000</pubDate>
		<dc:creator>Cheeyuen</dc:creator>
				<category><![CDATA[Cafe Setup]]></category>
		<category><![CDATA[Coffee Tasting]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Lease]]></category>
		<category><![CDATA[location]]></category>

		<guid isPermaLink="false">http://redbulb.ca/redbulbmovement/?p=362</guid>
		<description><![CDATA[Accomplished a lot this week in terms of nailing down the equipments and supplies for Red Bulb, but it all comes back to the drawing board again. It is a case of HIGH and LOW.. sigh!]]></description>
			<content:encoded><![CDATA[<p>Plenty of stuff accomplished this week &#8211; having agreed on terms verbally with 6130 last Friday, I went into full execution mode to source for the right equipment and suppliers for Red Bulb. I met with the La Marzocco twice this week to discuss about the espresso machines and the FB80 machine(pictured) has really caught my eye.</p>
<div id="attachment_368" class="wp-caption aligncenter" style="width: 810px"><img class="size-full wp-image-368" title="fb80_front_rear" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/09/fb80_front_rear.jpg" alt="The La Marzocco FB80 - does this not make you yearn for a latte?" width="800" height="320" /><p class="wp-caption-text">The La Marzocco FB80 - does this not make you yearn for a latte?</p></div>
<p>La Marzocco and Synesso are generally regarded by the coffee folks to be the 2 leading brands for espresso machines &#8211; an important principle of Red Bulb is to ensure the best quality in our product offerings, and even though it costs a fair bit more to go for the best machines, it will provide our customers with the best espresso. Talks are still ongoing and hopefully we can reach a fair deal with La Marzocco. The other area I have to settle on is the drip coffee brewing machines &#8211; again I am focusing on quality and it will either be the Twin Infusion Bunn or the Fetco Extraction series with pulse brewing. I could not wait to serve out the coffee to Red Bulb&#8217;s customers.</p>
<p>I have also been discussing extensively with coffee suppliers, including areas like the syrups, teas, chai, disposable cups etc. A cafe looks really simple to set up but the list of inventory runs and runs, and then runs some more. Great machines must go with great coffee and I have obtained plenty of samples this week to test out the right product mix to bring into Red Bulb, in addition to all the coffee that I have drank while visiting cafes around the city.</p>
<p>Another big area is the non-coffee equipment that has to be brought in. This includes the oven, pastry case, coolers(kitchen and undercounter), blenders, ice-machine, kitchen sink, freezer, dishwasher, panini press, cash register, water softener, water filtration &#8211; this is of course only a partial list of items. I have been visiting both old and new equipment places and they have been an eye-opening experience, especially the price tags associated with the commercial equipment. To say that they are not cheap is the biggest understatement &#8211; I have to figure out how we can get some of these equipment used to stay within our budget.</p>
<p>Last but not least, we bought a bulb making tool that basically allows us to create hanging lamps from discarded bulbs.</p>
<div id="attachment_365" class="wp-caption aligncenter" style="width: 410px"><img class="size-full wp-image-365" title="bulbs" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/09/bulbs1.jpeg" alt="Hanging Lamp with discarded bulbs" width="400" height="258" /><p class="wp-caption-text">Hanging Lamp with discarded bulbs</p></div>
<p>We intend to build 3 of these hanging lamps above our coffee bar counter and I think it fits in so nicely with Red Bulb. If you have any unused or spoilt E27 bulbs, please give us a shout and we will come and pick them up &#8211; we need loads of them.</p>
<p>Although it has been an extremely busy and stressful week, I have not enjoyed myself so much in a long time &#8211; I guess the passion has fueled me and it is exciting to see my seven-year cafe dream slowly turn into tangibles.  I guess it is somewhat disappointing and frustrating to find out over the past 2 days that we are not moving forward with 6130 as there are additional leasehold improvement costs that we have been asked to pay. Hey, nobody says this is easy &#8211; life always throws you a sidewinder when you least expect it and it is a matter of picking myself up and try some other place again.</p>
<p>Let&#8217;s move on and forward&#8230; <img src='http://redbulb.ca/redbulbmovement/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Victorians &amp; Light Bulbs</title>
		<link>http://redbulb.ca/redbulbmovement/victorians-light-bulbs/</link>
		<comments>http://redbulb.ca/redbulbmovement/victorians-light-bulbs/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 04:51:47 +0000</pubDate>
		<dc:creator>Redadm</dc:creator>
				<category><![CDATA[Cafe Setup]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://redbulb.ca/redbulbmovement/?p=357</guid>
		<description><![CDATA[We are currently doing research for the Design direction of Red Bulb Cafe. Came across an interesting article relating how : The late Victorians had a different attitude towards light bulbs than we do today. To them an exposed light bulb looked stylish and modern, to us it&#8217;s a symbol of decrepitude and poorness. We [...]]]></description>
			<content:encoded><![CDATA[<p>We are currently doing research for the Design direction of Red Bulb Cafe. Came across an interesting article relating how : The late <a href="http://en.wikipedia.org/wiki/Victorian_era">Victorians</a> had a different attitude towards light bulbs than we do today. To them an exposed light bulb looked stylish and modern, to us it&#8217;s a symbol of decrepitude and poorness. We hide light bulbs behind shades and diffusers. The Victorians liked to show them off. Here is a fine example &#8211; an expensive-looking gilded chandelier in Grand Central topped off with exposed light bulbs.<br />
<img src="http://www.deadprogrammer.com/photos/grand-central-lighting.jpg" alt="" /><br />
Victorian kitchens often had the simplest of light fixtures &#8211; a light bulb on a pretty woven cord, <a href="http://www.rejuvenation.com/fixshowC100/templates/selection.phtml?&amp;iqg=2aae9ea9360814d084e90d610c5e3006">like this one</a> sold by Rejuvenation Hardware. The also sell an amazingly cool looking <a href="http://www.rejuvenation.com/fixshowMRB1/templates/selection.phtml?iqg=25266bea074ac3f9b9643b2e2bbef2f8">replica Edison light bulb</a> to go with it.</p>
<p>It is pretty interesting &#8230; that Red Bulb&#8217;s first Cafe may end up being located in a Victorian Building circa 1886. We will be taking cues from this relationship for sure. I&#8217;m thinking reclaimed wood elements with industrial cast-iron black accents, modern red mosaics and &#8230; exposed light bulbs !</p>
<div id="attachment_358" class="wp-caption alignleft" style="width: 235px"><img class="size-medium wp-image-358 " title="12-Jan-08-021_t346" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/09/12-Jan-08-021_t346-225x300.jpg" alt="This will probably be the general colour palette with punches of red." width="225" height="300" /><p class="wp-caption-text">This will probably be the general colour palette with punches of red.</p></div>
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		<title>Leslieville Tour</title>
		<link>http://redbulb.ca/redbulbmovement/leslieville-tour/</link>
		<comments>http://redbulb.ca/redbulbmovement/leslieville-tour/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:41:49 +0000</pubDate>
		<dc:creator>Redadm</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Cool Places]]></category>
		<category><![CDATA[Independent Cafes]]></category>

		<guid isPermaLink="false">http://redbulb.ca/redbulbmovement/?p=233</guid>
		<description><![CDATA[Sching and I spent a day at Leslieville yesterday checking out the independent cafes in the neighbourhood. I must have at least 10 espresso shots in 5 hours. ]]></description>
			<content:encoded><![CDATA[<p>The Leslieville tour happened when I spotted a cafe for sale on craiglist. Thought it may be useful to check out some other independent cafes around the area at the same time. <a title="Wiki  Leslieville" href="http://en.wikipedia.org/wiki/Leslieville" target="_blank">Leslieville</a> is an up and coming neighbourhood in Toronto east of the Don River bounded by the Canadian National railway line and Gerrard Street to the north, Empire Avenue to the west, Eastern Avenue to south, and Coxwell Avenue to the east.</p>
<p>We managed to visit Red Rocket, Mercury, Darkhorse, Ed&#8217;s Ice-cream, Simple, Lucaffe, LPK, Te Aro. Most of the cafes do not disappoint and I have to say, even for someone who is a Starbucks fan, the coffee served up is great. We would say we like the coffee best at Mercury, friendliness most at Red Rocket, atmosphere felt best at Darkhorse, and found the concept coolest at Te Aro(it is actually built out of a garage). One thing we found at most of the cafes is that they keep the menu simple, use biodegradable cups,  and of course brew fair trade/organic coffee.</p>

<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/sching/' title='Sching'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/Sching-150x150.gif" class="attachment-thumbnail" alt="" title="Sching" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie1/' title='Mercury'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie1-150x150.gif" class="attachment-thumbnail" alt="" title="Mercury" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie2/' title='Te Aro'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie2-150x150.gif" class="attachment-thumbnail" alt="" title="Te Aro" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie3/' title='Mercury'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie3-150x150.gif" class="attachment-thumbnail" alt="" title="Mercury" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie4/' title='Lucaffe'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie4-150x150.gif" class="attachment-thumbnail" alt="" title="Lucaffe" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie5/' title='leslie5'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie5-150x150.gif" class="attachment-thumbnail" alt="" title="leslie5" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie6/' title='leslie6'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie6-150x150.gif" class="attachment-thumbnail" alt="" title="leslie6" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie7/' title='LPK'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie7-150x150.gif" class="attachment-thumbnail" alt="" title="LPK" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie8/' title='Dark Horse'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie8-150x150.gif" class="attachment-thumbnail" alt="" title="Dark Horse" /></a>
<a href='http://redbulb.ca/redbulbmovement/leslieville-tour/leslie9/' title='Dark Horse'><img width="150" height="150" src="http://redbulb.ca/redbulbmovement/wp-content/uploads/2009/08/leslie9-150x150.gif" class="attachment-thumbnail" alt="" title="Dark Horse" /></a>

<p>Definitely happy to see the cafes striving and doing well &#8211; my hope is that I could open up an independent in the Markham/Richmond Hill/Stouffville area. Instead of the commerical fares like Tim Hortons and Starbucks, would people here give independents a chance? I would hope so.</p>
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