More Main Street and Big Ass Fans

I spent last Friday walking around Main Street(Markham) with Tammi, my real estate agent. We were looking at a few other locations that were up for lease in the event that negotiations with Sabrina at 6130 Main Street(Stouffville) fall through.  We were able to agree last week that renting the ground level was a possibility and we will be meeting again this Wednesday to run through the details of the lease.

We are optimistic that we could reach a deal(Sabrina has been reasonable so far and we can definitely see her being our landlord)  but we also understand that we have to walk away if the final numbers are unable to justify the business plan.The lease, after all, is the single most critical fixed overhead over the entire life of Red Bulb and we simply have to get it right at the beginning to give ourselves the platform to succeed – meaning that we cannot be subsidizing the rents for the upstairs unit.  My sense is that the various businesses (Moksha Yoga, Red Bulb, and new tenants upstairs) at 6128-6130 Main Street will play off each other, and Sabrina(or Tammi) will be able to generate a lot of interest for upstairs once the dust settles and the economy recovers fully.

September 1 marks officially the 4-months milestone of me leaving Telus and starting on the Red Bulb journey.  Looking back over the last few months, I am thankful I have rediscovered myself and also my passion for work again. Regardless of the financial penalties(it is not nice not seeing your paycheck every 2 weeks and there is definitely a lot of stress), it is a small price to pay in the grand scheme of things and hopefully the next 4 months will see the first customers of Red Bulb Cafe.

p/s: On a different note, I came across the company Big Ass Fans when I was flipping through the Elemente magazine. Bet it caught your attention when i mentioned Big Ass. Anyway this is a great example of a marketing tactic of using an outrageous name to promote something as boring as a ceiling fan. True, some folks may be turned off by the words chosen, but regardless, it generates attention and captures the essence of the product. Brilliant!

Posted on
Tuesday, September 1st, 2009

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