We have let the cat out the bag!

The most significant and visible(to the world) development is of course the banner that is put up in front of the store. The banner is the first time we communicated with the Town of Stouffville and the announcement means that the clock has officially started for us – there will be expectations and anticipation, and we are no longer just a concept anymore. We are happy that we have received some really positive messages, giving us more impetus to work harder.

The renovation efforts has been spearheaded by Sching. With her architectural background and creative eye, she is certainly doing a far better job than if the rest of the team is doing it. It is an understatement to say that renovations is a complicated and costly affair; there are so many things to consider and everything costs money – but if that’s what it takes to brew a great cup of coffee in a nice setting, that’s what we have to do. Progress has been good so far with Mike(our contractor), and if we are able to get the necessary permits from the Town, we should be in good shape for opening day in July.

This is what the building looks like 100 years ago(ScotiaBank)

But first, a quick little trip through our name and the various designs we went through. As highlighted earlier in our blog, we chose the colour RED to depict our passion for the business and the bulb to represent our continuous search for ideas and enhancements to improve our customer experience. We wanted to name our business the Red Bulb Cafe but subsequently, we believe Red Bulb Espresso Bar will describe our product offerings better, especially our emphasis on quality coffee and espresso-based drinks.

Several logo designs are created by Sching and a sample of those are displayed below:

The logo has to convey our business objectives and ties into our name and concept, and as you can see, it is not an easy task to choose. In the end, we decided on the following logo.

The Chosen One

In a nutshell, the logo summarizes our passion(the colour red) and love(the heart filament) for coffee(the coffee beans supporting the filament), and our continuous quest for new ideas to make us better – all the different elements that we want to convey in our message to our customers.

What do you think? Do you like any other logo better? Is there something we are missing out? Please feel free to send me your thoughts and comments.