But first, a quick little trip through our name and the various designs we went through. As highlighted earlier in our blog, we chose the colour RED to depict our passion for the business and the bulb to represent our continuous search for ideas and enhancements to improve our customer experience. We wanted to name our business the Red Bulb Cafe but subsequently, we believe Red Bulb Espresso Bar will describe our product offerings better, especially our emphasis on quality coffee and espresso-based drinks.

Several logo designs are created by Sching and a sample of those are displayed below:

The logo has to convey our business objectives and ties into our name and concept, and as you can see, it is not an easy task to choose. In the end, we decided on the following logo.

The Chosen One

In a nutshell, the logo summarizes our passion(the colour red) and love(the heart filament) for coffee(the coffee beans supporting the filament), and our continuous quest for new ideas to make us better – all the different elements that we want to convey in our message to our customers.

What do you think? Do you like any other logo better? Is there something we are missing out? Please feel free to send me your thoughts and comments.