The marketing paradigm shift

A few days ago, I was twittering about reaching a milestone of 300 fans of our Red Bulb Facebook page while explaining our search for cups on our blog.  Just 6 years ago, words like Twitter and Facebook are not even in existence – we have definitely entered into a new phase of marketing dynamics.

Online social media tools have indeed expanded the ways we can use to reach out to our customers. Even before we open, we are able to communicate our journey and our vision for the café.  If you are reading this right now, you will probably understand some of the trials and tribulations we have gone through.

This communication channel will continue to broadcast our messages when we are open. For instance, we can share certain promotions like half-price hot chocolate on Kay’s birthday (that is her favourite drink now) or when we bring in a certain batch of great coffee from Kenya. I think it is important not only for big corporations to reach out to customers, but also small businesses like us. In fact, it is even more critical as our margin for error is small.

Nevertheless, even with the wider net we can cast through social media tools, Red Bulb is still inherently a neighbourhood café in a growing town. We like our place to be a part of the community: where we can share stories of joy and sorrow, experience the highs and lows of the daily grind, or simply to offer a smiling face to acquaintances. While we will never be as slick as the big corporate chains, we will always offer a great cup of coffee in a comfortable setting. This ultimately will be what defines us.

Our first promotional banner

Posted on
Wednesday, June 2nd, 2010

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