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The Red Bulb Brand

Branding has got to be one of the more interesting but difficult aspects of setting up a business. Fortunately we have Sching’s creative talent to draw on, and we have decided on an initial logo forĀ  Red Bulb.

But first, a quick little trip through our name and the various designs we went through. As highlighted earlier in our blog, we chose the colour RED to depict our passion for the business and the bulb to represent our continuous search for ideas and enhancements to improve our customer experience. We wanted to name our business the Red Bulb Cafe but subsequently, we believe Red Bulb Espresso Bar will describe our product offerings better, especially our emphasis on quality coffee and espresso-based drinks.

Several logo designs are created by Sching and a sample of those are displayed below:

logo_study1

logo_study2

The logo has to convey our business objectives and ties into our name and concept, and as you can see, it is not an easy task to choose. In the end, we decided on the following logo.

logo_square

The Chosen One

In a nutshell, the logo summarizes our passion(the colour red) and love(the heart filament) for coffee(the coffee beans supporting the filament), and our continuous quest for new ideas to make us better – all the different elements that we want to convey in our message to our customers.

What do you think? Do you like any other logo better? Is there something we are missing out? Please feel free to send me your thoughts and comments.

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Posted on
Tuesday, October 27th, 2009
Filed under:
Design
Marketing.

2 Comments to “The Red Bulb Brand”

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Nice logo, how about a little handle at the base of the bulb on the right side to make it look like a little espresso cup…

March 1st, 2010
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The logo looks amazing! I love your little story behind it, too… but to be quite honest, I didn’t even notice the heart and beans til I read your description. =(

Either way, good job!

November 2nd, 2009
Shirley Y.